KAWS and Travis Scott’s collaborations chart a visual journey through three distinct moments—The Scotts single with Kid Cudi in 2020, the 2021 Fragment/Jordan/CPFM crossover capsule, and the Utopia album rollout in 2023. Each phase merged Scott’s music with KAWS’s signature aesthetic, spanning collectible vinyl, streetwear, and immersive branding.

The Scotts Single (2020)

Released in April 2020, The Scotts debuted at No. 1 on the Billboard Hot 100. KAWS’s artwork for the single featured inflated, fuzzy lettering with his trademark “XX” eyes, transforming the title into a sculptural logo. The design appeared across limited-edition colored vinyl, picture discs, and cassette tapes in multiple high-demand colorways. It also extended into an augmented reality activation via the Acute Art app, allowing fans to place animated versions of the artwork into their own surroundings. (1, 2, 3)

Fragment/Jordan/CPFM Capsule (2021)

In July 2021, Travis Scott launched a highly anticipated capsule alongside Fragment Design and Jordan Brand, with Cactus Plant Flea Market contributing additional graphics. KAWS’s role came through bold illustrations that appeared on tees, hoodies, and accessories, blending his pop-art sensibility with the capsule’s mix of sneaker culture and high fashion. The drop coincided with the release of the Travis Scott × Fragment × Air Jordan 1, creating a four-way collaboration that blurred the lines between music merch, streetwear, and fine art. (4, 5)

Utopia Album Rollout (2023)

Ahead of the release of Utopia, Travis Scott tapped KAWS again for a limited merch capsule. The drop included tees with a minimal “UTOPIA” chest print and large back graphics rendered in KAWS’s style, fusing the album’s branding with the artist’s bold linework and character-driven motifs. These items were sold alongside Utopia vinyl editions, adding a collectible layer for both music and art fans. (6)

Why It Matters

Across these three projects, KAWS helped shape the visual narrative for key moments in Travis Scott’s career. The Scotts delivered a playful, chart-topping moment, the Fragment/Jordan/CPFM capsule showed KAWS’s place in multi-brand streetwear culture, and Utopia captured the cohesion of an album era. Together, they form one of KAWS’s most visible ongoing relationships with a music artist.