In 2017, KAWS and Uniqlo’s UT line introduced a Peanuts collection that brought X-eyed Snoopy and friends to global retail, pairing accessible apparel with true collector bait in the form of plush toys. The first wave arrived in April, followed by a monochrome follow-up later that year.

Plush Release (2017)
The plush was Snoopy only, offered in two colorways, white and all-black, across two sizes: Small at 10.5 inches for $19.90 and Medium at approximately 22 inches for $39.90. The first drop landed April 28, 2017, then a black and white monochrome wave followed in November, with the all-black Snoopy highlighted in campaign previews and coverage. (1, 1, 2, 3)

Pricing & Collectibility
Retail was $19.90 for Small and $39.90 for Medium. Complete pairs and tagged Medium plushes now trade well above retail, with steady demand across major resale platforms due to the clear character tie-in and KAWS’ name recognition. (2)

Why It Matters
This collaboration showed how a mass retailer could still yield a clean, collectible object that fits neatly into a KAWS collector log. The Snoopy plushes, especially the all-black Medium, have become the lasting keepsakes from the project.