Kid Cudi has been a vocal admirer of KAWS for over a decade, often sharing his art on social media and wearing KAWS pieces in public appearances. That admiration turned into collaboration in 2022 with the Man on the Moon trilogy box set and exclusive merch, followed by a 2023 Insano album crewneck designed by KAWS.

Cudi’s Fandom of KAWS
Cudi’s connection to KAWS predates their official projects. He has posted KAWS artworks in his home, been spotted wearing BFF and Companion motifs in streetwear form, and has publicly referred to KAWS as one of his favorite contemporary artists. This affinity set the tone for their eventual work together, making the collabs feel like an authentic extension of Cudi’s personal taste rather than a marketing arrangement. (3, 4)

Man on the Moon Trilogy Box Set (2022)
In October 2022, KAWS contributed artwork for a limited-edition six-LP box set covering all three Man on the Moon albums, complete with a 12×12 booklet. The release was paired with three crewnecks and two T-shirts embroidered and screen-printed with original KAWS designs, priced between $50 and $200. (1)

Insano Crewneck (2023)
For Insano, Cudi enlisted KAWS for a heavyweight, puff-print crewneck featuring the album’s title and KAWS’ signature styling. Sold through Cudi’s official store at $150, the piece bridged album branding with high-demand streetwear. (2)

Why It Matters
This collaboration stands out because it’s rooted in genuine admiration, not just cross-industry opportunism. Cudi’s long-time appreciation of KAWS’ work gave these releases a personal resonance, resulting in merch and packaging that felt deeply connected to both artists’ creative worlds.