Retail Price: $320 Each
Edition Size: Open

Building on the momentum from his 2022 cereal box redesigns and mail-away figures, KAWS reimagined the General Mills Monster mascots as full-scale vinyl collectibles in March 2024. Each figure—Franken Berry, Count Chocula, Boo Berry, and Frute Brute—was rendered in rich, saturated colors with X-eyes, simplified shapes, and distinct posture that gave each character a little more personality and attitude than their commercial roots. The project feels playful, but also serves as a commentary on branding nostalgia, turning breakfast icons into gallery-worthy sculpture.

Each vinyl stood around 11 inches tall and was released individually through KAWSONE at a price of $320. Though not tied to a gallery exhibition or art fair, the collaboration added another layer to KAWS’s exploration of commercial imagery and character remixing. By choosing mascots that already straddle the line between camp and cult, the Monsters series extends his ongoing dialogue between childhood media and collectible art.