In 2010, KAWS partnered with Mexican beer brand Dos Equis to reimagine their iconic Lager and Amber bottles using his "XX Eyes" motif layered over their twin-X branding. The visual wordplay made it a natural fit that turned everyday packaging into collectible art.

The Bottle Designs (2010)
KAWS applied his “X Eyes” pattern across both the green Lager and brown Amber bottles, echoing Dos Equis’ logo while introducing his graphic pop sensibility. The bottles were released exclusively in Mexico starting in September 2010. (2, 3)

Availability & Market Impact
Although initially distributed only in Mexico, the special edition bottles became sought-after collectibles and occasionally appear on resale markets, sometimes commanding premium pricing. (3)

Why It Matters
This collaboration demonstrated how KAWS effectively merges his visual language with commercial goods, elevating functional products into pop culture objects without sacrificing their everyday identity.